The Button Takes Center Stage in Chanel’s New Watch Collection

The new Mademoiselle Privé Bouton watch pays homage to an essential component of Coco Chanel’s stylistic world – the button.

Taking her inspiration from military clothing and from sailor's uniforms, Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs. Throughout the years, the button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the CHANEL style.

Accentuated by a golden braid, the black tweed cuff of the Mademoiselle Privé Bouton watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial.

A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: each of these elements illustrate the richness of CHANEL's symbols and exceptional forms of craftsmanship.

The collection is comprised of seven watches, including two High Jewelry pieces.