Artketing: Peter Saville Designs Label for Hennessy V.S.O.P Privilege


British graphic designer Peter Saville, best known for the many record sleeves he designed for Factory Records in the 1980s, has created a label for a limited edition bottle of Hennessy V.S.O.P Privilege. The bottle, to be released exclusively in the United States, sports a colorful design meant to represent a genome map of the grape used to create the cognac. The designer also recast the bottle in a matte-gold finish with color gradation.

“The blend was originally created for King George IV. What's striking is how Peter has taken this historical blend – the world's first V.S.O.P – and masterfully created a contemporary design that still symbolizes its elevated pedigree," said Rodney Williams, senior vice president of Hennessy USA.

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